The Hellenic Direct Selling Association (HDSA) is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers.

DIRECT SELLING is the marketing of consumer goods and services directly to consumers on a person-to-person basis, generally in their homes or the homes of others, at their workplace and other places away from permanent retail establishments.

Direct selling typically occurs through explanation or demonstration by direct sellers and is a form of non-store retailing.
Direct selling is practiced all over the world as a respected sales method and is NOT part of pyramid schemes.

Research shows some of the reasons why one people choose direct selling:

• Direct selling is a good way to earn extra money.
• Direct selling offers flexible work schedules.
• Direct selling is a good way to start a business.
• Earnings are in proportion to efforts.

An opportunity available to every person

There are no required levels of education, experience, financial resources or physical condition.
People of all ages and from all backgrounds have succeeded in direct selling.

Direct sellers are independent associates. You're your own boss, which means you can:

• Have a flexible time schedule - you choose when and how much you want to work.
• Set your own goals and determine yourself how to reach them.
• Earn in proportion to your own efforts. The level of success you can achieve is limited only by your willingness to work hard.
• Own a business of your own with very little or no capital investment.
• Receive training and support from an established company.

Direct sellers are entrepreneurial people who would like to start a business of their own. Hence, Direct Selling offers unique opportunities. This method of selling goods directly to the consumer is the largest provider of extra earnings. These opportunities are designed to appeal to men, women and couples across every social and racial group.